Scotiabank sets the scene with NFC
The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.
Megastunts: Highwire over Niagara Falls takes top spot: BBM, June 11 to 17, 2012
Nik Wallenda’s daredevil stunt landed at #1, with CTV Evening News topping the weekly averaged show list.
Citytv’s Canada’s Got Talent not coming back for second season
Citing the “current economic climate,” Rogers Media is not following up the first season with a sophomore run from Insight Productions.
The Source connects at the top: Media Monitors, June 11 to 17, 2012
The electronics store made the largest radio purchase in Toronto, while the Gouvernement du Quebec came in at #1 in Montreal.
Mobilicity celebrates breaking free from contracts
The telco is attempting to snag customers from other carriers this weekend, and has placed a larger-than-usual amount of advertising to support its campaign.
Quebec wants consumers to fall for its city
The French city’s tourism co is using a multitude of platforms to show creative that focuses on the love it has to give visitors.
Microsoft brings NUads to Canada
The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.
Tennis Canada sends in a replacement
The non-profit’s latest commercial for the Rogers Cup puts an elderly women in place of Milos Raonic while he is off training.
Canada lands 14 shortlist nominations in the Cannes Film category
BBDO leads the pack with three spots, while John St., Dare, Taxi and Lg2 are among the other agencies with shots at Lions.
New TV audience measurements needed: report
The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.
ZenithOptimedia reviews ad spend forecast
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
Dr Pepper takes to the streets with Honda Indy
As part of its sponsorship, the brand is activating on-site with a sampling station and giant motorized beverage can, and online with a Facebook contest.
Subaru bursts out of The Grid
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
Citytv and OMNI premiere Final Witness
The new show will run on both channels for the first week, moving exclusively to Citytv on July 4, and has advertising opportunities available.
Pizza Pizza serves up andPOP
Screens in the QSR’s stores will now stream the distributor’s programming along with advertising from its sponsors.
