Canada picks up 28 shortlist mentions on day three of Cannes
Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.
Mindshare continues to expand
The global media co has launched a new data source, CORE, and the Canadian arm has hired a managing director, client leadership, and a director of digital analytics.
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.
Sobeys launches Moodie Foodie app
The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.
The Diamond Jubilee Concert lands in top spot: BBM, June 4 to 10, 2012
The Queen’s celebratory concert came out on top Tuesday night, with the Stanley Cup Finals having snagged the #1 spot on the weekly averaged show list.
W greenlights Vancouver spin-off for Love It or List It
Jillian Harris will co-host the West Coast version of the reality series about families struggling with homes that no longer suit their needs.
Inserting viewers into TV shows at NXNEi
The Social TV panel session tackled the subject of monetizing second-screen experiences, as well as a prediction of Hunger Games-like interactivity.
Canada picks up 30 shortlist mentions
Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.
Lowe Roche, Leo Burnett and BBDO on Cannes shortlists
The agencies nabbed nominations for work for O.B. Tampons, Ikea and Skittles in the PR and Promo categories.
McDonald’s Canada unites strangers
The QSR has launched a TV campaign starring real people, which hopes to take “I’m lovin’ it” to the next level.
Canada kicks off Cannes
UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.
Microsoft Advertising launches new ads on Skype
The software company’s ad division is hoping the unit, which shows up each time a person makes a voice call, will give users content to share.
Astral and OMAC make for easier planning
The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.
CASSIES accepting entries for 2013 awards
The awards, which are based on business effectiveness, will be handed out Jan. 28, 2013 in Toronto.
Canadian Tire travels to the top: Media Monitors, June 4 to 10, 2012
The retailer landed in the #1 spot in Toronto, with the Gouvernement du Quebec having made the largest radio purchase in Montreal.
