ZenithOptimedia reviews ad spend forecast
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
Dr Pepper takes to the streets with Honda Indy
As part of its sponsorship, the brand is activating on-site with a sampling station and giant motorized beverage can, and online with a Facebook contest.
Subaru bursts out of The Grid
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
Citytv and OMNI premiere Final Witness
The new show will run on both channels for the first week, moving exclusively to Citytv on July 4, and has advertising opportunities available.
Pizza Pizza serves up andPOP
Screens in the QSR’s stores will now stream the distributor’s programming along with advertising from its sponsors.
Canada takes eight more Lions
Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.
Spotted! Wine Country Ontario gets a close-up
The tourism co has placed an actual wine glass in a Toronto transit shelter to illustrate just how close city residents are to wine country.
Astral OOH goes digital in Quebec
Montreal is the first to see digital street furniture from the media co that allows for NFC and QR code placement.
Car2go shares the streets of Toronto
The car-sharing company has a multi-platform campaign in market to get consumers revved up for its line of Smart cars prior to its official launch on June 30.
Bell Aliant launches Community One
The new TV and online channel will serve community news and magazine-style content to customers in Atlantic Canada.
Leo Burnett wins a Bronze Lion at Cannes in Media
Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.
Viewers get closer to celebrity fashion on E!
The new Celebrity Style Story series is being sponsored by L’Oreal and PGX, with the Bell Media-owned channel open to integrating other brands into the show.
American Express partners with Toronto Pearson
The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.
Leadership changes at Hello! Canada and Flare
Lisa Tant becomes publisher at Hello! Canada, while Miranda Purves joins Flare as editor.
The Bachelor Canada gets a set of sponsors
The Citytv reality show will see integrations from Colgate-Palmolive, Coty, Energizer and Kraft this fall.
