Astral and OMAC make for easier planning
The OOH media co has launched an app for media planners to keep track of its products, and the association has updated its web mapping system to reflect the April COMB data report.
CASSIES accepting entries for 2013 awards
The awards, which are based on business effectiveness, will be handed out Jan. 28, 2013 in Toronto.
Canadian Tire travels to the top: Media Monitors, June 4 to 10, 2012
The retailer landed in the #1 spot in Toronto, with the Gouvernement du Quebec having made the largest radio purchase in Montreal.
Spotted! Ben & Jerry’s scoops up followers at NXNE
Consumers can tweet their location in Toronto this weekend to have the brand’s eco-cab meet them for a free scoop of ice cream.
Secret Location launches FanViewr app
The launch cuts steps out of creating brand pages by eliminating the need for third-party apps on Facebook.
Leo Burnett picks up two Bronze Pencils
The agency also took home two Merits, while Doug & Serge, TBWA/Toronto, Hard Citizen and Saatchi & Saatchi also nabbed awards of Merit.
The top 10 Canadian TV shows on social media
Newly launched social TV ratings company Seevibes, which is working with Astral and TVA Group, shares the top 10 Canadian TV shows by Facebook and Twitter mentions.
CAMH denies all excuses
The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.
Global targets Beliebers
The channel is airing a two-part concert special next week in simulcast with NBC.
Spotted! BlackBerry gets friendly with benefits
The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.
OMAC brings outdoor into the purchase loop
A new UK-based study says OOH ads are closely linked to TV in terms of influencing consumers in the four phases of the customer journey.
Canada Post puts the spotlight on digital
The Crown corp has launched a campaign aimed at getting every Canadian on ePost.
Pizza Hut tantalizes with a new offering
The Yum Restaurants pizza chain promotes its new Signature Singles dish with a TV buy from MediaCom.
MMVAs sets a personal branded record
Sunday’s MuchMusic Video Awards will see five commercial minutes of branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry
Philippe Cloutier joins Reader’s Digest as GM
The former Quad Graphics Canada president is tasked with leading the publishing company in transitioning into more digital properties.
