Arbraska Treetop Trekking gets outside with Astral
The adventure zip-lining company has just opened up its eighth location and is celebrating by wrapping transit shelters in Toronto and Montreal.
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
BBM Overview: New PPM Ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
Porter Airlines makes a trip to the top: Media Monitors, May 28 to June 3, 2012
The airline has jumped to the top of the radio chart in Toronto, with TSN taking first place in Montreal.
Carlsberg celebrates UEFA Euro in Toronto
The beer brand is activating in a big way with pop-up fan parks that bring a stadium-like experience to fans.
Google Canada on how Canadians view 300 videos a month
Ahead of her WIFT-T International Women in Digital Media keynote, Google’s Sabrina Geremia talks about how to monetize online audiences.
MuchMusic gives out social rewards
The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.
Royal Roads University launches rebrand
The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.
McDonald’s answers consumer questions
The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.
CHCH picks up Jeopardy and Wheel of Fortune
The announcement came yesterday at the channel’s upfront, where it revealed another five additions to its fall primetime schedule.
Olympic opening ceremony sponsor spots sold out
Adam Ashton, president of Canada’s Olympic Broadcast Media Consortium tells MiC other ad opps are available.
Cannes Lions gets record entries for 2012
Canada has 1,050 entries in the running for the festival, an increase of 252 from last year.
Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
Olympic Broadcast Media Consortium unveils plans for London Games
Consortium president Adam Ashton runs down its planned 5,500 hours of coverage across multiple screens.
Collingwood Canadian Whisky maps it out
The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.
