MuchMusic gives out social rewards
The channel has posted results from the first month of its MuchCloser program that rewards viewers for visiting its site.
Royal Roads University launches rebrand
The Victoria, BC-based school is promoting its refreshed identity with an OOH-focused campaign this summer.
McDonald’s answers consumer questions
The brand is continuing its efforts to be transparent about its offerings with a new digital platform that creates a two-way conversation with Canadians.
CHCH picks up Jeopardy and Wheel of Fortune
The announcement came yesterday at the channel’s upfront, where it revealed another five additions to its fall primetime schedule.
Olympic opening ceremony sponsor spots sold out
Adam Ashton, president of Canada’s Olympic Broadcast Media Consortium tells MiC other ad opps are available.
Cannes Lions gets record entries for 2012
Canada has 1,050 entries in the running for the festival, an increase of 252 from last year.
Manulife creates an unsettling scenario
The insurance co is differentiating by targeting a younger audience with a campaign that hits home for people with children.
Olympic Broadcast Media Consortium unveils plans for London Games
Consortium president Adam Ashton runs down its planned 5,500 hours of coverage across multiple screens.
Collingwood Canadian Whisky maps it out
The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.
Family cranks up the heat with its Big Ticket Summer
The summer promotion includes the channel’s first-ever ticketed concert event, with sponsorship opps available.
MDC Partners adds a chief growth officer
Chad Saul will be working with the network of agencies to identify and attract new clients.
Chris Williams named IAB Canada president
The former Media Contacts managing director and SVP takes over from Paula Gignac next week.
Monetizing mobile in Canada: Canadian Telecom Summit
Canada’s wireless phone industry in 2010 spun off $43 billion in activity for the Canadian economy, UK-based Ovum Consulting reported Monday.
Michelob Ultra takes to the links
The Labatt brand is targeting high-end golfers by placing interactive ads on golf carts.
Radio revenue back to pre-recession levels: CRTC report
The CRTC reports that revenue, expenses and profits were up in 2011.
