ING’s explosive branding
A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Postmedia introduces Launch Pad
The new advertising program allows clients, like Hyundai, to execute a takeover of the media co’s assets for one day.
ABC Life Literacy puts media spots on sale
The non-profit’s annual Media Sale includes discounted ad space from the Globe and Mail, Pattison Outdoor and Bell Media.
CBC TV schedule takes $21.2 million hit
The pubcaster confirms its afternoon shows, including Steven and Chris and Best Recipes Ever will be back this fall.
ZenithOptimedia launches global rebrand
The media co is changing its focus to real-time with the introduction of “Live ROI.”
YouTube adds AdWords to video
The Google company has released a new tool for advertisers, and a study on how Canadians use online videos.
Subway apartments and travelling libraries: MiC’s Global Tour
Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.
Panasonic raises the bar in Canada
The brand will use the “Raise the Bar” product tour as a platform for its 2012 London Summer Olympics sponsorship.
Amazing Race takes a hold of the top spot: BBM, April 9 to 15, 2012
The CTV show had the most viewers for a single show, while the NHL Playoffs snagged first position on the weekly averaged show list.
TV CEOs speak out
The TV Day panel agreed that TV is still a strong medium, and that reaching digital audiences and advertisers on emerging platforms needs new revenue models.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
Molson M paints with tweets
The beer brand is erecting a massive graffiti mural in Toronto that incorporates Twitter handles from 20,000 users.
Value Village sets a 5,000-pound goal
The thrift store chain and partner Astral RadioPlus is asking consumers to hand over their favourite items of clothing for its stores.
Reitmans helps deal with fashion nightmares
The clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
Coca-Cola inspires Canadians to give back
Working with non-profit partners WWF, the Breakfast Club and ParticipAction, the soft drink maker launches a campaign targeting women.
