Fountain Tire puts its owners in the spotlight
The retailer is using conventional and specialty TV channels to talk about the personal promise that store owners make to customers.
Spotted! Campbell’s warms hands this March Break
The food company is bringing some warmth outdoors with an OOH activation.
Million Dollar Neighbourhood greenlit for second season
The second season of the Force Four Entertainment-produced show is slated to air in 2013.
Blog: Matt Di Paola at SXSW
MediaCom Canada’s chief strategy and innovation officer takes MiC readers to Austin for the interactive conference.
Autotrader.ca launches a refreshing campaign
The used car site speaks to a younger audience to change consumer perception of the brand.
Ford breaks into branded entertainment on NBC
Reality show Great Escapes launches to promote the car-makers new Escape vehicle.
Globe launches bi-annual magazine
The Globe Style Advisor will be distributed to newspaper subscribers in the spring and fall beginning this April.
Shaw Media signs with GetGlue
The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.
Big Bang Theory back on top: BBM, Feb 27 to March 4, 2012
The geniuses snagged the #1 position for the week, while American Idol topped the weekly averaged show list.
Rolling Rock makes life easier
The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.
Tide gets fresh for spring
The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
BBM Overview: New PPM Ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
Scotiabank does its part to help reduce mortgages
The brand taps into the hockey community and launches an initiative that helps to reduce the time it takes to pay off a home.
Top Chef Canada prepares to air with three new sponsors
Finish, Shops at Don Mills and Caesarstone have signed on as new sponsors of the reality format’s second season.
PHD Canada grows digital team
Caroline Moul has been named VP digital and emerging media, and two new hires have been made to expand the team at the agency.
