Blog: Matt Di Paola at SXSW
Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.
Media reaction to the Bell/Astral deal
Touche!PHD’s Alain Desormiers and Aegis Media’s Caroline Gianias weigh in on the deal, which makes the Canadian landscape a little smaller.
Skittles touches the untouchable
The evolution of last year’s award-winning campaign includes a new cast of mythical characters.
CTV sets premiere date for Saving Hope
The homegrown medical drama will debut on June 7, airing in simulcast on Thursdays at 10 p.m. on CTV and on NBC stateside.
George Cope: Astral deal helps BCE bulk up in Quebec
Astral CEO Ian Greenberg said the phone giant was chosen to buy the media empire in part to preserve as much of his 2,800-strong workforce as possible.
Changes to foreign ownership rules for small wireless firms
Industry members will be assessing the impact of changes to the Telecommunications Act for possible equal treatment in the Broadcasting Act down the road.
Taxi gifts Canadians during the ‘Pothole Season’
The creative agency in Montreal placed a car in an oversized hole in the road to promote its app and website.
Best New Product Awards tap into NFC
The CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.
Porter Airlines takes off in the top spot: Media Monitors, March 5 to 11, 2012
The regional airline shot to #1 in Toronto, while Rogers Wireless sat steady at the top in Montreal.
CBS announces renewals
Shows including new hits Person of Interest and 2 Broke Girls will be back on the Canadian schedule.
Shaw appoints Jim Little as CMO
The former chief brand and communications officer at RBC takes on the role effective April 26.
BCE to pay $3.38 billion for Astral Media
Montreal’s Greenberg family is cashing out after over 50 years of building the Canadian TV, radio and outdoor advertising giant.
Invisible cars and bus shelter jukeboxes: MiC’s Global Tour
Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.
Zenith adjusts Canadian ad spend forecast
Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.
Coors Light infuses its beer with Iced T
The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.
