Missing finds big numbers

The show premiered on CTV to the tune of 2.44 million viewers last Thursday.

Blog: Matt Di Paola at SXSW

Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.

Media reaction to the Bell/Astral deal

Touche!PHD’s Alain Desormiers and Aegis Media’s Caroline Gianias weigh in on the deal, which makes the Canadian landscape a little smaller.

Skittles touches the untouchable

The evolution of last year’s award-winning campaign includes a new cast of mythical characters.

CTV sets premiere date for Saving Hope

The homegrown medical drama will debut on June 7, airing in simulcast on Thursdays at 10 p.m. on CTV and on NBC stateside.

George Cope: Astral deal helps BCE bulk up in Quebec

Astral CEO Ian Greenberg said the phone giant was chosen to buy the media empire in part to preserve as much of his 2,800-strong workforce as possible.

Changes to foreign ownership rules for small wireless firms

Industry members will be assessing the impact of changes to the Telecommunications Act for possible equal treatment in the Broadcasting Act down the road.

Taxi gifts Canadians during the ‘Pothole Season’

The creative agency in Montreal placed a car in an oversized hole in the road to promote its app and website.

Best New Product Awards tap into NFC

The CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.

Porter Airlines takes off in the top spot: Media Monitors, March 5 to 11, 2012

The regional airline shot to #1 in Toronto, while Rogers Wireless sat steady at the top in Montreal.

CBS announces renewals

Shows including new hits Person of Interest and 2 Broke Girls will be back on the Canadian schedule.

Shaw appoints Jim Little as CMO

The former chief brand and communications officer at RBC takes on the role effective April 26.

BCE to pay $3.38 billion for Astral Media

Montreal’s Greenberg family is cashing out after over 50 years of building the Canadian TV, radio and outdoor advertising giant.

Invisible cars and bus shelter jukeboxes: MiC’s Global Tour

Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.

Zenith adjusts Canadian ad spend forecast

Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.