Coors Light infuses its beer with Iced T
The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.
National Post partners to launch group deal site
The publisher has teamed up with GaggleUp to launch GaggleBiz, a deal site for small and medium-sized businesses.
Future Shop signs deal with Click Magazine
The electronics retailer will be the exclusive distributor of the magazine beginning this month.
Hiring expected to increase this spring
Twenty-two percent of ad and marketing execs plan to hire in the second quarter, according to a survey by the Creative Group.
Transcontinental sees revenue drop of 4%
The company says the dip in its first quarter is primarily due to the sale of a black and white printing business.
Minute Rice changes up its marketing message recipe
In a new TV campaign, the Ronzoni Foods Canada brand has replaced its past message of convenience with one that attempts to stir emotion.
Canadian media agencies earn nods at Internationalist Awards
PHD Canada and Starcom MediaVest Group both have two nominations, with MediaCom Canada picking up one nod at the fourth annual awards.
Corona talks about drinking its beer ‘Apres Anything’
The Modelo Molson brand has rolled out a program that aims at getting its consumers to think of Corona as an all-season beverage.
KFC brings back the Double Down
The bunless sandwich is back with a TV and Facebook campaign that encourages men to “Make Time for Man Time.”
Barb Williams on feeding interest in the Titanic anniversary
The top Shaw Media programmer talks about the cross-channel scheduling strategy to recognize the 100th anniversary of the doomed ship’s sinking.
Astral promotes at the movies
The media co has launched a campaign with Cineplex starring Katy Perry to advertise its new digital service.
Dentyne showcases the elements of attraction
The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.
Quaker gives Harvest Crunch a breakfast bar
The PepsiCo brand has launched a new cereal bar with a humorous TV and OOH campaign.
Fountain Tire puts its owners in the spotlight
The retailer is using conventional and specialty TV channels to talk about the personal promise that store owners make to customers.
Spotted! Campbell’s warms hands this March Break
The food company is bringing some warmth outdoors with an OOH activation.
