Chevrolet Dealers top radio charts: Media Monitors, Feb 13 to 19, 2012
The auto association nabbed the top spot in Toronto and the Gouvernement du Quebec made a considerable purchase in Montreal.
L’Oreal Paris helps Fashion celebrate its birthday
For its anniversary, the magazine asks readers to name a new Colour Riche lipstick set to hit shelves this October.
The ICA modernizes its look
The association has revamped its website with the goal to better represent its agency members.
Ikea wants to get to know you
The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.
Spotted! Reebok Canada brings the fitness
The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
TLN picks up Q’Viva! The Chosen
The network looks to appeal to the growing Hispanic Canadian community and interest in Latino culture with the Jennifer Lopez-starring talent show.
Rogers integrates for Canada’s Got Talent
The media co launches its most extensive cross-platform campaign yet in support of the new reality talent show.
MiC’s Global Tour: social media/interactive
Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.
Cue Digital Media launches Cue Video
The launch is a result of a partnership with US-based Digital Broadcasting Group.
Abcon Media tees off with a golf ad network
The media co will have ad consoles in golf carts across Canada, targeting high-income male consumers.
Community back on Thursday night
The show returns to the Citytv lineup in mid-March, shuffling shows on the Rogers Media channel.
Global enriches the Survivor experience
A new feature on the video app allows users to participate in social chatter and Survivor-themed content.
Cancon champion Pierre Juneau dies
The former head of the CBC and the CRTC played a seminal role in Canadian culture, say friends and colleagues.
ZoomerMedia appoints VP programming
Former director of acquisitions, Beverley Shank, will head the TV division for the Moses Znaimer-owned outlet.
Canada’s Smartest Person to quiz in real-time
Viewers can test their smarts through social media in the lead-up to the March 18 premiere, and play along with the show challenges during the broadcast.
