Goon poster furor: why censorship is the best publicity
Though unclear whether the City of Toronto or Astral Media ordered the removal of the posters, the hockey comedy benefited from some pre-release press.
King builds its case online
The Showcase drama has launched a video series to ramp up excitement in advance of its second season.
ComFree sells itself, commission free
The real estate brokerage launches a campaign with an increased focus on OOH to set the record straight on exactly what it does for consumers.
MiC’s Global Tour: digital OOH
Rebecca Shropshire from UM Canada critiques the international ads, including a Minority Report-style gender-specific execution in the UK.
CTV rolls out Academy Award broadcast details
L’Oreal and Becel are back as broadcast sponsors, with Bell Fibe and Infiniti on board as first-time digital partners.
Chevrolet Dealers top radio charts: Media Monitors, Feb 13 to 19, 2012
The auto association nabbed the top spot in Toronto and the Gouvernement du Quebec made a considerable purchase in Montreal.
L’Oreal Paris helps Fashion celebrate its birthday
For its anniversary, the magazine asks readers to name a new Colour Riche lipstick set to hit shelves this October.
The ICA modernizes its look
The association has revamped its website with the goal to better represent its agency members.
Ikea wants to get to know you
The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.
Spotted! Reebok Canada brings the fitness
The company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto.
TLN picks up Q’Viva! The Chosen
The network looks to appeal to the growing Hispanic Canadian community and interest in Latino culture with the Jennifer Lopez-starring talent show.
Rogers integrates for Canada’s Got Talent
The media co launches its most extensive cross-platform campaign yet in support of the new reality talent show.
MiC’s Global Tour: social media/interactive
Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.
Cue Digital Media launches Cue Video
The launch is a result of a partnership with US-based Digital Broadcasting Group.
Abcon Media tees off with a golf ad network
The media co will have ad consoles in golf carts across Canada, targeting high-income male consumers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
