Cadbury Dairy Milk shares the chocolate love
The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.
Social Media Week digs deep into data
Networked Insights announces the launch of a new analysis tool, and RIM discusses how it uses social for product development.
Rogers Wireless makes another big purchase: Media Monitors, Feb. 6 to 12, 2012
The telco bought the most radio time in Toronto, with TSN making a significant move to the top in Montreal.
West49 teams up with Cinnamon Pops
The retailer has named the Kellogg’s-owned cereal as presenting sponsor of its second Take the Cake skateboarding event, with plenty more opps available.
Canada’s Got Talent picks up five more
Rogers Media releases details around the final sponsors for its new reality show, including Walt Disney Canada and RIM.
McCain goes to the movies
The brand has partnered with Warner Bros. for a giveaway aimed at increasing market share during the winter months.
Dove Men+Care launches a hockey challenge
The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.
Sprouter launches BetaKit
The Postmedia-owned company aims to dig deeper with its online publication, which has ad opps available.
Showing off what’s ‘Great’ in Britain
Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.
Maxus Canada adds to Toronto office
Ann Stewart tells MiC about the new hires and her first months at the media co.
Jack Astor’s spreads the love with ‘WTF’
The restaurant has positioned itself as a winter survival kit for consumers in its newest ad campaign.
Canadian papers take home international design prize
The National Post and The Grid are among the World’s Best Designed Newspapers named by The Society for News Design.
Playing with Fido ‘After Work’
The telco brand lets the dogs out to go snowboarding in its latest ad campaign.
Aux TV to launch tablet magazine
The music mag, titled Aux Magazine will be available in the iTunes store later this spring.
Hotels.com clears things up
The online hotel destination rebrands and launches a national campaign aimed at making its services more transparent.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
