Country Style turns up a new campaign
The QSR is showcasing its $1 million prize in the new campaign for its yearly promotion.
Seven Canadians named Cannes judges
Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
Media Young Lions and Young Marketers juries unveiled
OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.
New director at Astral Mix
Nicola Petrie has been named to the role, managing a team across the company’s multiple platforms.
Wheels.ca gets an app
The auto news site now offers advertisers an array of ad opps for its tablet app, with Toyota as the first to sign on.
Manitoba Telecom Systems dresses up
Targeting female shoppers, the telco has partnered with Fashion Frame to launch a campaign in Winners change rooms.
Chefs launch online mag
Swallowfood.com has ad opps available, with Muskoka Breweries and Lifford Wine Agency on board for the launch.
The Grammys win the week: BBM, Feb. 6 to 12, 2012
The music awards show on Global came out on top, with CTV Evening News drawing the most viewers for the weekly averaged shows.
Target to launch Toronto pop-up
The US chain will launch the one-day event on Thursday with items from its limited edition Jason Wu collection.
CTV Two acquires Fashion Star
The reality show for wannabe fashion designers launches this March.
Cadbury Dairy Milk shares the chocolate love
The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.
Social Media Week digs deep into data
Networked Insights announces the launch of a new analysis tool, and RIM discusses how it uses social for product development.
Rogers Wireless makes another big purchase: Media Monitors, Feb. 6 to 12, 2012
The telco bought the most radio time in Toronto, with TSN making a significant move to the top in Montreal.
West49 teams up with Cinnamon Pops
The retailer has named the Kellogg’s-owned cereal as presenting sponsor of its second Take the Cake skateboarding event, with plenty more opps available.
Canada’s Got Talent picks up five more
Rogers Media releases details around the final sponsors for its new reality show, including Walt Disney Canada and RIM.
