AToMiC: Guidestones targets online and mobile users, and brands
The interactive Canadian web series has worked with brands including Samsung, Pizza Pizza and Rogers Communications.
Pauly D and Punk’d march onto Thursday night
Ad and sponsorship opps around the revamped prank show and Jersey Shore spinoff are available.
CBC sings a new tune
Aimed at broadening beyond its radio audience, the pubcaster has launched the ad-supported digital music player, CBC Music.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
Nelvana spins with Toys “R” Us
Corus Media’s children’s entertainment division has partnered with the retailer for a countrywide in-store Beyblade tournament.
Yahoo! gets personal at Social Media Week
The conference kicks off with Patrick Albano, VP of sales at the internet company talking about consumer and brand relationships in the social media space.
Grammy ratings hit a high note
The largest audience in a decade tuned into Sunday’s music awards broadcast.
Nissan Canada seeks innovation
The car co is rolling out webisodes from consumers vying to create its next ad campaign.
Newad inks deal with La Cage aux Sports
The media co is now the exclusive rep for the Quebec-based chain of sports-geared resto-bars.
Telus passes 500,000 TV subscriber milestone
The phone giant continues to battle Shaw Communications in Western Canada for triple-play phone, TV and internet customers.
Casale Media partners with eyeReturn
The deal means advertisers can buy rich media using Casale Media’s real-time bidding platform.
WestJet targets business travellers
The airline launches a national campaign that details what makes it stand out from others in the market.
The Super Bowl’s winning touchdown: BBM, Jan. 23 to 29, 2012
The NFL championship game came out on top for the week, while CTV Evening News snagged the #1 spot for the weekly averaged shows.
M2 Universal wins Wind Mobile and Globalive
The mobile co most recently worked with Starcom MediaVest Group.
Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
