McCain goes to the movies
The brand has partnered with Warner Bros. for a giveaway aimed at increasing market share during the winter months.
Dove Men+Care launches a hockey challenge
The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.
Sprouter launches BetaKit
The Postmedia-owned company aims to dig deeper with its online publication, which has ad opps available.
Showing off what’s ‘Great’ in Britain
Britain’s national tourism agency, Visit Britain, targets travelling baby boomers with a new OOH and print campaign.
Maxus Canada adds to Toronto office
Ann Stewart tells MiC about the new hires and her first months at the media co.
Jack Astor’s spreads the love with ‘WTF’
The restaurant has positioned itself as a winter survival kit for consumers in its newest ad campaign.
Canadian papers take home international design prize
The National Post and The Grid are among the World’s Best Designed Newspapers named by The Society for News Design.
Playing with Fido ‘After Work’
The telco brand lets the dogs out to go snowboarding in its latest ad campaign.
Aux TV to launch tablet magazine
The music mag, titled Aux Magazine will be available in the iTunes store later this spring.
Hotels.com clears things up
The online hotel destination rebrands and launches a national campaign aimed at making its services more transparent.
AToMiC: Guidestones targets online and mobile users, and brands
The interactive Canadian web series has worked with brands including Samsung, Pizza Pizza and Rogers Communications.
Pauly D and Punk’d march onto Thursday night
Ad and sponsorship opps around the revamped prank show and Jersey Shore spinoff are available.
CBC sings a new tune
Aimed at broadening beyond its radio audience, the pubcaster has launched the ad-supported digital music player, CBC Music.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
Nelvana spins with Toys “R” Us
Corus Media’s children’s entertainment division has partnered with the retailer for a countrywide in-store Beyblade tournament.
