Fall TV: The orders are in
CTV and Citytv reveal the first decisions on what stays and what goes for the new season.
Microsoft expands Xbox Live TV experience
Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.
Mercedes-Benz Canada adds an app
The car co is launching Drive & Seek, a virtual game app aimed at reaching a younger demo.
Virgin Mobile partners with the Mod Club
The long-term partnership aims to increase the brand’s footprint in the music scene.
comScore enhances tracking tool
The revised Ad Metrix Social allows advertisers to track ads on social networking sites.
Redux Media to rep Skype Canada
The media co is covering the online calling service’s introduction of ads in the market.
Fido wants your dog
The Rogers brand is launching a cross-country campaign looking for a new pooch.
MOCCA puts the pink on people
The Museum of Contemporary Canadian Art targets the masses with a campaign that adds some colour to the everyday.
BMW looks to the future
The car co has launched a campaign showcasing a 2013 model, and its new technology.
Family.ca streams Radio Disney
Astral-owned Family Channel has launched Radio Disney on its website and is offering sponsorship and advertising opps.
Canadians want eco-friendly brands, but won’t pay: survey
Consumer spending and concerns for the environment don’t match up in the recent Nielsen study.
Citytv remains on top: Media Monitors, Sept. 26 to Oct. 2
Sears claimed the most radio time in Montreal for the week.
Looking forward at AToMiC
The conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.
Newad turns ads into stores
The OOH company is launching Near Field Communication technology, which will enable consumers to buy products through ads.
Rickard’s pre-Movember mo-down
The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
