Crystal Light goes high fashion
The powdered drink maker launches an event to tap into its target demo’s passion for purses.
CBC and Rogers Sportsnet to air FIFA Women’s World Cup
Here’s a first: the CBC has joined up with Rogers Sportsnet to bring every game from the world’s largest women’s sport tournament to Canadian TV sets.
Indie carriers urge CRTC to referee vertically integrated giants
CBC/Radio-Canada, Cogeco Cable and EastLink Cable lined up Thursday to urge the regulator to impose new rules and codes on diversified carriers with broadcast assets.
Lafrance to depart CBC
The longtime CBC/Radio-Canada executive is set to leave after 33 years.
Blog: Surviving the week
Media Experts CEO Lauren Richards reflects on contagious projects and a wake-up call to action.
Canada has one last shot at Lions glory
BBDO’s winning Skittles campaign is shortlisted in Titanium & Integrated.
A convo in Cannes: Mike Cooper and Mark Holden, PHD
MiC caught up with PHD’s worldwide CEO Mike Cooper and global strategy and planning director Mark Holden for a quick Q&A in Cannes.
Canada has 10 shots at Film Lions
The Cannes Film jury puts through two BBDO entries – including Gold Cyber winner Skittles.
Combat Hospital rallies troops, ahem, viewers
The Canada-UK coproduction’s Tuesday premiere wins the night.
Spotted! Simply Orange gets fresh
The Coca-Cola brand focuses on its core values with a new integrated campaign.
Sympatico Mobile and Celtra bring Adcreator to Canada
US-based Celtra Inc.’s self-service ad platform partners with Sympatico Mobile and launches with RBC Royal Bank as its first client.
Blog: Canada hits a Cannes goldmine
Media Experts CEO Lauren Richards shares some of her favourite Cannes pieces and touts Canada’s award-winning ways so far this week.
Jill Nykoliation on what women want
The Juniper Park exec shares with MiC how brands can connect with post-recession female consumers.
Canada wins four Golds, a Silver and a Bronze at Cannes
Strong work in Design and Cyber from Cossette, Sid Lee Architecture and BBDO garners Canada some Gold hardware.
Canada gets Gold cub award
Alex Newman from BBDO Proximity and Patrice Simone Pollack from Argyle magazine take top honours at the Young Lions Cyber Competition.
