Year in Review: Kevin Johnson and Ben Seaton on media that connects
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Pattison adds Montreal’s Bixi to its portfolio
The partnership follows the win of the Réseau Express Métropolitain transit system in 2023.
What the rise of video podcasts means for advertisers
Experts weigh in on the evolution from an audio-only medium to a multimedia experience.
Horizon brings integrated agency to Canada
Launched earlier this month in the U.S., One Horizon is a full-service offering.
Tim Hortons stays in first, followed by Crave
Audible and Coca-Cola also made AdEase TV’s top 5 for the week of Dec. 9 to 15.
Year in Review: Robert Jenkyn and Nikki Stone on AI and the resurgence of strategy
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Looking back at the year that was with the CMDC
President Shannon Lewis encourages the industry to invest in next-gen talent and rethink the pitch process for 2025.
Pinterest hires new VP global agency sales from TikTok
Soniya Monga also worked in similar roles at Snap, Microsoft and Linkedin.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
Spence Diamonds increases its buy and stays on top
Shoppers remained as the second most active advertiser on radio during the week of Dec. 9 to 15.
Transit sponsor Corby expands NYE ride program to Calgary
The spirit brand also created a J.P. Wiser’s campaign to promote its efforts in helping New Year’s revelers travel safely this year.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Year in Review: Karine Courtemanche on mega-mergers and pitch practices
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
CIBC expands media partnership with Toronto’s Pearson Airport
The bank will sponsor free Wi-Fi, and will have increased presence on passenger boarding bridges.
