Gen Z wants original content and loves second-screening: study
A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.
Blog: Dear creatives, let’s re-think your relationship with media
Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.
Five more community papers close in Canada
Postmedia and Advocate Printing & Publishing have closed five papers between the two companies.
Spotify gets granular with new podcast ad insertion
Proprietary technology measures streaming data more precisely, improving ad targeting and reaching more consumers.
NFL action tops Canadian TVs: Numeris
Over the holiday period viewership was down overall but Canadians tuned in for both NHL and NFL action.
Golden Globes audience holds steady in Canada
Canadians were more likely to tune into awards and big events over the last year.
Where do Canadians stand on voice technology?
More than 88% of Canadians use voice technology, but not when it comes to online purchasing.
Bell Media adds new VP, Karine Moses takes on new duties
The news comes as Mirko Bibic officially becomes president and CEO of parent co BCE, taking over from George Cope.
Blog: How can agencies break through the Canadian media crisis?
Touché!’s Alexandra Cloutier explains the three big takeaways from the agency’s Canadian-first media experiment.
Sleep Country Canada hits top spot: Media Monitors
In Montreal, Pharmaprix spends big to rise to the top while CTV steadies the top-five.
