How much election ad spend went to TV?
Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.
News Media Canada’s campaign hits the SPOT
The national print and digital campaign is aiming to increase media literacy, while also promoting the purveyors of “real news.”
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Boston Pizza gets serious about Saturdays with HNIC partnership
The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.
Hotels.com creates a sporty new suite
The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.
ICYMI: Corner Gas Animated reupped, TSN re-signs Bob McKenzie
Plus, Christian streaming platform Castle scraps its paywall and embraces a subscription-free model.
Quebec confirms $50 million plan to support local media
Triggered by the bankruptcy of Groupe Capitales Medias, the support includes a 35% refundable tax credit and will be available to print media province-wide.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
What does your brain look like on branded podcasts?
Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.
How a new adtech company is simplifying buying for the cannabis market
Fyllo, a Chicago-based martech platform, has secured $18 million in funding, and credits Canadian clients for its learnings.
TSN partners with All Elite Wrestling
AEW Dynamite will air weekly on both linear and digital platforms featuring stars like Kenny Omega and Chris Jericho.
What does the future hold for Vice and Refinery29?
Mindshare’s Sarah Thompson and Kenon Mak aren’t surprised by the move, but say survival still isn’t guaranteed.
MD Financial takes its message mass
The financial services company, which targets physicians, brought its brand to the masses to go mainstream.
