TC sells off a myriad of trade publications
Former company president Pierre Marcoux has established Contex Media to buy the titles and continue growing their events.
Tiidal Gaming acquires Space Esports
The acquisition of the LA-based gaming company builds Tiidal’s portfolio and drives expansion into live events with more advertising opportunities.
Ad blocker usage at nearly 50%: report
Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.
Metrolinx eyes growth as a media property
The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.
Spotted! Arterra shows its new wine’s roots
The Audacity of Thomas G. Bright intentionally made its debut in an unconventional place.
W aims to age down with brand refresh
W has traded in its tea-stained orange look for a more vibrant palette, signifying its shift from outdoor and DIY to dramas.
Corus inks rep deal with Kidoodle.TV
New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.
The Amazing Race Canada takes the top: Numeris
Plus, the Canadian Country Music Association Awards and the premiere of NFL season shake things up across the country.
CTV spends big for national fall campaign
The broadcaster invests in targeted markets, promoting more new shows than previous years.
IPG Mediabrands continues global exec shuffle
Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.
What’s unique about Canadian sports streaming?
When it comes to online sports, there are riches in niches.
Snap eyes depth (and differentiation) with 3D feature
Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.
Mobile video set to overtake desktop in Canada: Zenith
As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.
Sportsnet, TSN finalize regional hockey schedules
The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.
Nissan tops out at #1: Media Monitors
Auto dealers have rises on the charts and Tim Hortons makes big plays in both Toronto and Montreal.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
