Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
Groupe Capitales eyes co-op model as Quebec focuses on print news
Although the Government of Quebec has pledged $5 million to help the company is now turning to readers for support.
Postmedia closes the doors on Hamilton Magazine
Parent company pulls the plug citing 41-year-old publication no longer profitable.
ICYMI: Sportsnet changes it up, Videotron launches IPTV service
Plus, Twitter tells Canadians what hashtags they favour most and OUTtv teams up with Vice to for a makeover series with the trans community.
It’s a mobile world, but Canada might be lagging
Numbers from Comscore show that Canada is still very much a desktop nation.
Bridging the ‘dream gap’ (and the sponsor gap) for women’s hockey
Some 200 of the world’s top female hockey players are embarking on a new mission – and some sponsors are taking notice.
Clarins uses new tech to relaunch an old favourite
The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.
Nathalie Cook returns to TSN as VP
Cook, who spent three years as president at Cimoroni & Company, will oversee production and digital strategy at the sports network.
Vividata goes cross-platform with new passive measurement panel
In the move CEO Pat Pellegrini calls “the biggest change” for Vividata since it was formed, the company will no longer rely purely on survey data.
Pursuing greater optimization, Narcity goes mobile
The millennial-targeted media company wants to make the most of its 12 million monthly visitors.
The Amazing Race Canada still on top: Numeris
A double dose of reality this week continues to draw viewers to America’s Got Talent and the Quebec chart sees a pair of new debuts.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
