Nissan Dealer Association lands on top: Media Monitors
The auto group knocked OLG from its steady hold at the top of the Toronto market.
Twitter bridges desktop and mobile with new design
The social platform brings its legacy website up-to-speed with functions of the mobile app.
What media are back-to-school shoppers consuming most?
Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.
Cairns Oneil picks up Pam Hill
The former SVP, managing director at PHD joins the independent agency.
Pattison Outdoor brightens the PATH
Digital wall canvas from the OOH vendor presents unique opportunities for advertisers in video, animation and still image formats.
Pressboard introduces new Boost program
The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.
Who is ‘teched in’ among Canadians?
Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.
Talking Talent: How to find fluidity and adaptability
Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.
Twitter Canada experiments with hiding replies
The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.
ICYMI: CRTC makes historic appointment, Snap launches more originals
Plus, WarnerMedia has launched a new HBO streaming platform in the U.S., and Spotify Lite launches across the globe.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
Wavemaker appoints new global CEO
Toby Jenner will move from MediaCom to Wavemaker, following Tim Castree’s move to GroupM North America.
Baskin-Robbins turns its media plan Upside Down
The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.
iGotcha makes a big transit move in Vancouver
The partnership marks a major foray for iGotcha into the transit space.
Where are D2C advertisers investing?
A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
