People Moves: Bell Media, Wavemaker and more
Plus, LinkedIn staffs up its Canadian sales team.
Loopmedia wins the mandate for OCAD
Loop will handle traditional buying and other aspects of marketing, while agency Tug has partnered on digital buying.
Cirque du Soleil ad comes to life with AR
The Quebec entertainment company wanted to add an interactive element beyond a traditional print buy with Quebecor.
Another sports streamer enters the Quebec market
TVA Sports Direct has the rights to the NHL Stanley Cup Playoffs, as well as the Montreal Impact and Rogers Cup.
Cue wins La Presse
The legacy Quebec publication, now digital-only, offers Cue its first foray into the Francophone market.
New partnership courts female e-sports fans (and sponsors)
Lazarus Esports and the SheIS Collective have inked a deal that they say is already attracting new potential sponsors.
Landmark brings pre-show ads in-house with Broadsign
Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.
CBC takes sketch comedy from stage to screen with new series
The series will focus on male friendship, toxic masculinity and race, filtered through a comedy lens.
Jann premiere hits Canadian comedy high
The debut episode drew an average audience of 1.4 million viewers across its premiere and weekend encore broadcast.
Toys “R” Us up to bat as new Blue Jays sponsor
The retailer is aiming for a home run with kids and families by having a big-league presence at regular games for the next three seasons.
The Good Doctor finale wins the week: Numeris
It was good news for The Good Doctor’s second season finale, which took in 2.79 million viewers in English Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
