Touche on top, Havas on the rise: RECMA
This year’s top four agencies was almost completely flipped from last year’s list.
Spotify gets more granular with targeting
Spotify Ad Studio can now target listeners based on behavioural activity.
Civilized to produce broadcast, digital content for the canna-curious
Partnership will develop cannabis-inspired culture and lifestyle programming for broadcast and digital media platforms
How media consumption trends coast-to-coast
Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.
Vice layoffs begin
Approximately 10% of the workforce will be shed, according to reports.
What’s in store for digital outside the duopoly?
As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.
Could Snap overtake Twitter in the race for third place?
A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.
ICYMI: Reddit rolls out cost-per-click, Omni preps for Lunar New Year
Plus, Postmedia makes a change to its pension plans.
Michael Ingemann on where programmatic goes from here
The new Cadreon Canada managing director talks viewability, data and what other media has potential to go programmatic.
Volkswagen signs as CPL founding partner
The deal includes official jersey sponsorship, and opportunities to activate at every game.
CTV adds original medical procedural for fall
The Transplant delivers a twist on classic ER dramas, telling the story of a Syrian refugee in a new role.
Facebook makes major gains in Q4
Now, 93% of the company’s ad revenue comes from mobile advertising.
Does ad targeting play into gender stereotypes?
Women and men are almost equal in many purchasing decisions, but some ads are only targeting women.
Global expands national Morning Show
The show will now take a more lifestyle-heavy approach to its content.
Three truths about talent from the IAB
The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
