Audio streamer Deezer goes programmatic
It’s picked Montreal-based Triton Digital to serve up the offering.
What got the most Twitter traction in Canada this year?
The Habs, Drake, iHeartRadio and John Tavares got a lot of love on social this year.
Comscore, Vividata zero in on audience insights
The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.
Following major growth, Rouge makes three senior hires
The company has doubled its revenues in the last year.
Gusto unwraps holiday specials
Four new festive episodes of Flour Power will debut this month.
CBC Radio One takes Toronto, Vancouver: Numeris PPM
Meanwhile, country ruled Calgary, while Now Radio swept all demos in Edmonton.
TV and OTT subscriptions almost equal: study
Plus, Amazon Prime and Sportsnet Now are making waves.
Why Carol Cummings sees ads in Netflix’s future
The long-time director of broadcast solutions at IPG’s Media Experts makes her wish on the annual Industry Wish List.
Postmedia reduces print schedule for Northern papers
Four community papers will shutter their Monday editions; staff will remain unchanged.
Italian tourism campaign taps print
Brand Grow Media used print for mass in a campaign that appeals to professionals.
Despite lower ratings, Grey Cup takes the top: Numeris
Plus, new fall shows had an exceptional showing in the top-10.
Bell Media to go live with ad-supported VOD platforms
Popular U.S. series like Community and The Facts of Life will be available for free to the users.
MightyHive confirms S4 Capital merger
Canadaian managing director Tessa Ohlendorf says the merger lends credibility to the “third option” of digital ad and consultation firms.
Muskoka Brewery taps a new crowd with Mirvish deal
The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.
Facebook revamps collection tool
Lists of saved images, videos and ads are now shareable, in an effort to increase shopping and browsing on the platform.
