Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
CTV adds primetime cooking show to midseason
The new culinary show follows season three MasterChef Canada-winner Mary Berg as she preps dishes inspired by loved ones.
Unscripted streamer Hayu says ‘hey’ to Canada
NBCU’s new streaming service is entering a mature market, but is banking on Canadians’ appetite for reality TV.
9-1-1 grabs onto top national spot: Numeris
The Global drama series took the top spot after The Amazing Race Canada ‘s high-scoring season came to an end.
TSN and 7-Eleven expand relationship
The daily news show That’s Hockey is now known as 7-Eleven That’s Hockey.
What to know about ads.cert
Industry experts gear up for the adoption of Ads.cert, the next stage of the IAB’s fraud fighting initiative, ads.txt.
Scott Moore to step down at Sportsnet
After eight years and numerous massive deals, including the 12-year NHL broadcast deal, Moore will leave the top post.
Pattison expands Digital Office Network
The expansion grows the digital OOH company to more than 2,000 displays nationwide.
Canadian Premier League signs Macron as official sponsor
The Italian sporting apparel company will design gear for all CPL clubs as part of its first sponsorship deal in Canada.
Financial services dominate the markets: Media Monitors
RBC, TD and HSBC boosted the category in Toronto, while TD and RBC gave it lift in Montreal as well.
Super Bowl simsub ban reversed in USMCA
The new trade agreement states that Canada should rescind the CRTC’s contentious ban on simultaneous substitution of Canadian ads during the Super Bowl.
Reader’s Digest redesigns for viewability
Sales head Ashley Leon said there has been a focus on “cleaning up” the site’s ad environment in order to create better load times.
TG Appliance Group picks Cairns O’Neil
The retailer wants its promotions to focus more on the in-store experience rather than the brands it carries.
Google boosts extension, measurement options
The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.
Netflix rules for drama, CBC for online news: study
The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.
