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Rogers Sports & Media explains its sporty shift

One new original series will come to Citytv this fall, but the media giant’s primary focus is on monetizing its audience of sports fans.

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Global ad spend is down, but it could be worse

Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.

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Finance, auto categories explode on Toronto radio: Media Monitors

Non-government advertisers are almost back to pre-COVID levels.

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Broadcasters join forces on advanced audience segments

The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.

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National Post overhauls website

One of the advantages for advertisers is a rebuilt data pipeline, allowing for increased first-party data for better targeting.

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2020 Agency of the Year deadline nearing

The first “intent to enter” phase of the competition – which includes some criteria tweaks this year – ends on Friday, June 26.

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People Moves: Juliet adds to performance media, Daily Hive gets new EIC

Plus, Radio-Canada welcomes a new radio director.

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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Vividata, Ipsos expand research partnership

The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.

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ICYMI: Facebook funds journalism jobs, Junos goes virtual

Plus, the Broadcasting Act will be updated before the end of 2020.

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Dove takes Pride in scripted content series on Crave

The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

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Which categories are increasing programmatic buys?

Several categories are on the upswing, including one that had all but disappeared for some time.

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OMD, Omnicom top Canadian agencies for billings

Plus, Carat grew its billings by nearly $100 million.

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Citytv renews Hudson & Rex for season three

Production on the canine-police procedural is scheduled to begin next month.