Rogers Sports & Media explains its sporty shift
One new original series will come to Citytv this fall, but the media giant’s primary focus is on monetizing its audience of sports fans.
Global ad spend is down, but it could be worse
Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.
Finance, auto categories explode on Toronto radio: Media Monitors
Non-government advertisers are almost back to pre-COVID levels.
Broadcasters join forces on advanced audience segments
The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.
National Post overhauls website
One of the advantages for advertisers is a rebuilt data pipeline, allowing for increased first-party data for better targeting.
2020 Agency of the Year deadline nearing
The first “intent to enter” phase of the competition – which includes some criteria tweaks this year – ends on Friday, June 26.
People Moves: Juliet adds to performance media, Daily Hive gets new EIC
Plus, Radio-Canada welcomes a new radio director.
How should brands re-enter a market with low mobility?
UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.
Vividata, Ipsos expand research partnership
The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.
ICYMI: Facebook funds journalism jobs, Junos goes virtual
Plus, the Broadcasting Act will be updated before the end of 2020.
Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.
Glassroom and Dialekta team up on Desjardins account
The two agencies now handle media across all digital channels including SEM.
Which categories are increasing programmatic buys?
Several categories are on the upswing, including one that had all but disappeared for some time.
OMD, Omnicom top Canadian agencies for billings
Plus, Carat grew its billings by nearly $100 million.
Citytv renews Hudson & Rex for season three
Production on the canine-police procedural is scheduled to begin next month.
