Jeff Thibodeau

Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.

grey goose fly beyond ooh

Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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Organic revenue down by 5.4% at IPG

Despite stumbling compared to the previous quarter, the company anticipates positive growth before the year is out.

football

Streaming the big winner in Canadian Super Bowl ratings

Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.

The Good Doctor - Season 3

The Good Doctor tops national ratings again: Numeris

The medical drama series brought in an average minute audience of 2.26 million viewers

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Bell Media pulls sports format off of three TSN radio stations

Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.

AMNET

Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

retro radio

Governments take top spots once again: Media Monitors

The Government of Ontario, in particular, amped up its ad plays.

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Traditional media still has a role with millennials: report

MTM’s latest report finds Canadians under 40 are supplementing digital platforms with broadcast news and over-the-air TV.

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New business fuels media hires at DAC Group

The digital media agency continues its hiring spree on the heels of new business wins and category growth.

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Recovery in beauty advertising is expected to lag

But Publicis Media projects the sea change of 2020 will encourage more investment in digital platforms.

Money1

ICYMI: Canada among the most-impacted by ad spend cuts

Plus, Torstar partners with SickKids and Apex is bringing audio ads to mobile games.

Uber Eats Wayne's World

How brands are making the most of the Super Bowl

Some brands are opting out, with others opting in for the first time. How are they all standing apart?