Publicis names new president for PMX Canada
The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
Organic revenue down by 5.4% at IPG
Despite stumbling compared to the previous quarter, the company anticipates positive growth before the year is out.
Streaming the big winner in Canadian Super Bowl ratings
Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.
The Good Doctor tops national ratings again: Numeris
The medical drama series brought in an average minute audience of 2.26 million viewers
Bell Media pulls sports format off of three TSN radio stations
Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.
Torstar hires adtech veteran to lead innovation
Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.
TikTok makes strides in safety and responsibility: report
IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.
Governments take top spots once again: Media Monitors
The Government of Ontario, in particular, amped up its ad plays.
Traditional media still has a role with millennials: report
MTM’s latest report finds Canadians under 40 are supplementing digital platforms with broadcast news and over-the-air TV.
New business fuels media hires at DAC Group
The digital media agency continues its hiring spree on the heels of new business wins and category growth.
Government of Ontario to change media AOR approach
The government is moving to a vendor of record approach, and is currently in the midst of an RFP to pick two new agencies.
Recovery in beauty advertising is expected to lag
But Publicis Media projects the sea change of 2020 will encourage more investment in digital platforms.
ICYMI: Canada among the most-impacted by ad spend cuts
Plus, Torstar partners with SickKids and Apex is bringing audio ads to mobile games.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
