Provincial governments boost their radio buys: Media Monitors
Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.
Post Foods named official cereal of NBA in Canada
It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.
Arterra integrates with a Crave show to grow a young brand
“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.
Indigo made a podcast to reach a younger, wellness-minded audience
Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.
GroupM launches tool to make more ethical data decisions
The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.
ICYMI: Metroland creates new content, ad sales roles
Plus, Havas’ Colin Kinsella has departed and Canada Post is ending its epost service.
Programmatic DOOH placement may be key to recovery
According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.
Blue Ant reveals new lineup of original programming
The lineup includes co-productions with APTN and original commissions across Cottage Life, T+E, Love Nature and Smithsonian.
Wes Wolch is leaving Cossette Media to go client-side
The media agency’s chief strategy officer will be leading marketing at Holt Renfrew.
Amid ad revenue gains, Facebook focuses on battling Apple
During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.
Rogers’ media revenues hit by sports broadcasts delays
The company reports a 23% drop in segment revenues for Q4, contributing to an overall dip in net income.
