BuzzFeed opens Tasty Studios in Toronto
While the company has already worked with Canadian brands, the studio is meant to help it develop deeper relationships and build its number of local partnerships.
Wavemaker unveils new brand positioning
Two years after its creation, the GroupM agency is focusing on three key pillars of client business: unlock, maximize and transform.
ICYMI: Comscore partners with Twitch
Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.
The latest in cancellations: Sports, U.S. Upfronts and more
As businesses and bodies take measures against COVID-19, the media and entertainment industries have made significant changes.
TV providers lost a combined 278,000 subscribers last year (report)
Ottawa-based Boon Dog has found that service providers are losing pace with household growth.
Media drives revenue lifts at Quebecor
The company benefited both from media acquisitions and lifts in specialty subscription, and is now focusing on its 5G roll-out.
Snap makes Lens creation more accessible
Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.
What the NBA’s suspension could mean for advertisers
As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.
How a new ad unit is shortening the path to purchase
LoopMe is the latest adtech provider to dive into shoppable units, which it says is a response to changing consumer behaviour.
How ad spend allocation could shift during (and post) COVID-19
Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.
The Good Doctor grows its audience: Numeris
Medical dramas were on top, with Grey’s closely following The Good Doctor.
MiC Roundtable: Impact beyond investment
As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?
How blacklisting ‘coronavirus’ could affect programmatic
The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.
How biddable inventory matches up with ad spend (study)
MiQ’s latest study looks at availability of inventory and spend across video, display and audio programmatic.
Torstar revamps Save.ca to chase bottom-funnel activity
The company says it has national advertisers down, but it’s trying to focus more on local elements.
