Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Spotted! Skip and PetSmart promote partnership via activation, social and TV
The collab entices pet parents via petfluencers and treats on wheels
DQ Canada chirps back at Marchand after Panthers player’s viral moment
Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.
Magnum launches Canadian Grand Prix activation to grow its Instagram footprint
The Unilever Canada brand invited F1 race-week revelers to record their own social media post.
Who will be Media Leader of the Year in 2025?
Deadline for nominations is August 15, with the winner revealed at the Media Innovation Awards gala in Toronto.
Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.
Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.
Cannes Lions 2025: Canadian agencies flex media muscle
Category winners will be crowned during a gala on Wednesday, June 18.
Oikos Pro brings NHL playoffs into the gym
The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.
Subaru and Crave TV lead ad pack in latest AdEase TV report
The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.
Co-chairs of the 2025 Media Innovation Awards revealed
TD CMO Maja Neable and Mekanism Media president Brooke Leland will lead the awards program for 2025.
Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.
Think Turkey adopts new media mix to reach health-focused consumers
The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.
People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.
WPP Media downgrades global ad revenue forecast
Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%
Samsung Ads announces new ad solutions and partnerships
More interactive mini-games, exclusive content and audience targeting tools slated for this year.
