radio

Provincial governments boost their radio buys: Media Monitors

Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.

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Post Foods named official cereal of NBA in Canada

It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.

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Arterra integrates with a Crave show to grow a young brand

“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.

podcast

Indigo made a podcast to reach a younger, wellness-minded audience

Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.

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GroupM launches tool to make more ethical data decisions

The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.

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ICYMI: Metroland creates new content, ad sales roles

Plus, Havas’ Colin Kinsella has departed and Canada Post is ending its epost service.

OOH

Programmatic DOOH placement may be key to recovery

According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.

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Blue Ant reveals new lineup of original programming

The lineup includes co-productions with APTN and original commissions across Cottage Life, T+E, Love Nature and Smithsonian.

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Wes Wolch is leaving Cossette Media to go client-side

The media agency’s chief strategy officer will be leading marketing at Holt Renfrew.

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Amid ad revenue gains, Facebook focuses on battling Apple

During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.

rogers

Rogers’ media revenues hit by sports broadcasts delays

The company reports a 23% drop in segment revenues for Q4, contributing to an overall dip in net income.