
Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Who will be Media Leader of the Year in 2025?
Deadline for nominations is August 15, with the winner revealed at the Media Innovation Awards gala in Toronto.

Mixing skippable and non-skippable ads on Snapchat is best, report finds
Brand performance doubled with mixed ad formats versus a single ad type.

Spotted! Liquid I.V. taps into F1’s growing young and female fanbase
The brand ramped up awareness at the Crescent Street Grand Prix Festival in Montreal with a dedicated hydration station.

Cannes Lions 2025: Canadian agencies flex media muscle
Category winners will be crowned during a gala on Wednesday, June 18.

Co-chairs of the 2025 Media Innovation Awards revealed
TD CMO Maja Neable and Mekanism Media president Brooke Leland will lead the awards program for 2025.

Canada is off to a good start this year in podcast advertising growth
Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.

People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.

Samsung Ads announces new ad solutions and partnerships
More interactive mini-games, exclusive content and audience targeting tools slated for this year.