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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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Montreal shows first significant rebound in radio buying: Media Monitors

Plus, for the first time in nearly three months, a retailer topped Toronto over the provincial government.

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Blog: Survival isn’t enough. It’s time for change

Initiative’s Ishma Alexander-Huet on why after 18 years of trying not to be seen as a “disruptor,” she’s speaking out.

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Streamers are benefitting from lockdown, but will it last?

Buyers and analysts discuss whether or not the upward trajectory is sustainable – and how it will affect planning.

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DAZN inks exclusive deal with AutoTrader.ca

The partnership marks a first for the streamer, with a brand grabbing a category-exclusive partnership.

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Cineplex-Cineworld deal falls apart, legal battle underway

Cineworld said it is pulling the plug on the deal because Cineplex breached agreement terms, while Cineplex said the allegations represent “buyer’s remorse.”

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ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal

Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.

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What Canadians are getting out of TV (and what they want)

Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.

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What does brand safety look like in 2020?

News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.

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Twitter prepares for its return to live sports in Canada

A new feature will allow simulcast commentary from celebrity and media partners.

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Blog: When tourism restarts, how can media adjust to new needs?

The ACA’s Chris Williams on how improving marketing tools for local businesses can go a long way in rebuilding the economy.

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What’s satiating sports fans needs during the pandemic?

Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.

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New Novus unit puts the focus on local

The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.

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IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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Stingray looks to further monetize its music services

Sales representation is the latest piece in Stingray’s plan to build an ad-supported multi-platform ecosystem.