As the world re-opens, residential screens create a timely OOH alternative for brands
Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up
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Some brands returning to digital spend, but recovery remains slow
Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.
Hardware stores, insurance providers surging on Toronto radio
Meanwhile, Montreal’s rebound has been meandering.
Spotted! How Quebecor is keeping people connected through OOH
Although demand for inventory has been low, the media company is using that space to make people smile.
People Moves: XMC, Cue Digital and more
Plus, TLN has hired a media buying veteran to lead marketing solutions.
Postmedia creates marketing grant as part of ‘re-opening’ strategy
Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.
Smart speaker ownership passes 25%, AM/FM holds steady
The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.
Ecommerce, auto sites and social seeing new surges
Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.
Will Spotify’s big bucks spent on podcasts pay off?
The Canadian Podcast Listener survey polled Canadians about the impact of Spotify’s Joe Rogan deal – and how it could affect overall platform use.
ICYMI: Speaker’s Corner returns, RECMA issues a new debrief
Plus, production could resume soon in some provinces, but complications regarding insurance persist.
Stingray radio revenues drop 12% amidst pandemic
The company began implementing cost-saving measures in the early days of COVID, and now says some of those measures will be permanent.
St. Joseph merges magazine divisions, ups Ken Hunt
The new president and publisher says the company has a much more national focus now, a stark contrast to its “Toronto-centric” roots.
News Media Canada creates a made-in-Canada programmatic network
The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.
Which stations saw a listening boost during lockdown?
David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.
COVID-19 drives more Canadians to multiple OTT subscriptions
Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
