ICYMI: Journalists, athletes join the Olympic broadcast team
Plus, Barstool Sports launches a Sirius channel, PeopleTV unveils a new Twitter series and more.
Dentsu Aegis dials back ad spending projections
The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.
Up Cannabis readies a music sponsorship strategy
The Feldman Agency bolsters the brand’s music scene credibility under new marketing SVP Jean Richer.
Postmedia Q1 revenue declines 10.3%
Digital revenues are up again, but cost containment remains a priority.
Sport Clips waggles with the CFL
The league’s podcast has a new presenting sponsor looking to leverage athletes at the local level.
Cue Digital Media partners up with Inverse Media
The millennial-targeted site has a niche presence in Canada, which Cue plans to market to advertisers.
TheScore gets its first positive quarter
Direct ad sales in Canada are up, but the sports media co must focus to shore up Android-using audiences.
Branded Cities grows westward with Signpatico
The OOH company expands westward with digital inventory in markets big and small.
Corus posts revenue, profit declines in Q1 financials
Slight overall gains in its kids content business and radio advertising were offset by sharper declines in TV ad revenues.
Re/Max upping is paid social play in 2018
With a new digital agency partner in Ruckus Digital, the real estate firm is expanding its online presence.
Escapism Toronto to launch this spring
The makers of the free print publication Foodism have met all sales targets for its first year in print. Now, they’re hoping to strike gold again.
Your Morning gets gamified
Bell Media’s morning show partners with Play The Future to tap mobile audiences.
GroupM officially cuts the ribbon on Wavemaker
CEO Ann Stewart says the agency is aiming to align itself with technology.
Bell Media announces (some) CTV premiere dates
Plus, two new originals coming to Gusto.
Sean McConnell takes the lead at Performics Canada
After the move from Catalyst, McConnell’s mission is to give Performics more prominence in the Canadian market.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
