On Postmedia’s print shakeup: “This is not palliative care”
Company president Andrew MacLeod said there is a light at the end of the tunnel, but Postmedia needs to shed weight to get there.
Spotted! Knixwear struts into the offline world
The undergarment company has kept all of its media efforts online. Until now.
Overnights show Grey Cup audience increased
After seeing a decreased AMA last year, the CFL’s big game draws 4.3 million on TSN and RDS.
Rogers rises to the top: Media Monitors
The telco and media company knocked Ford Dealers out of the top spot for the most radio ads purchased in Toronto.
Destiny Media to focus on music marketing products
As a result, the media distribution company is redirecting efforts away from its video platform.
Groupe V beefs up its content team
Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.
Postmedia and Torstar to swap and shutter papers
More than 30 community and commuter newspapers, including 24 Hours, were traded between the two companies in a non-cash transaction.
Gusto announces its holiday schedule
Michael Bonacini and Jamie Oliver lead the food channel’s December/January lineup.
Nutrience picks Carat
Data and digital media will be a big part of the pet food brand’s upcoming winter campaign.
Brands can finally promote their story on Snapchat
The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.
TD Bank returns to the Juno Awards
As part of its seventh year relationship with CARAS, the bank will engage with fans and activate through the TD Green Room ahead of the awards.
Grey Cup lines up its sponsors
Brands returning to the action include Nissan, Shaw and more.
ICYMI: Who’s heading the newest Crave original?
Plus, iQ Business Media makes an acquisition, and the Canadian Online Publishing Awards announces its winners.
Spotted! Sunwing makes Black Friday a bit orange
Contests and bathing suits fill a Toronto pop-up that vies for Black Friday bargain hunters.
Mark’s is back with Grey Cup Radio Network
The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
