The art, the science and all the data: The pace of change
Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.
Social brand business growing at Blue Ant Media
The company has hired Sady Magendran as managing director for its Blue Ant Plus division.
Inside Zoomer’s plans for On The Bay Magazine
The strategy behind founder and publisher Jeffrey Shearer’s magazine merging with ZoomerMedia’s The New Classical 102.9FM.
Canadian Living unveils redesign
The new design and editorial shift aims to keep older readers happy while reaching more of the millennials that have grown into its core demo.
Taco Bell targets Gen Z with unconventional influencers
For the first time, Taco Bell is pairing with everyday social media users and not putting media spend behind their social posts — until the big reveal.
Vice strikes a deal with Bell Media
The U.S. news magazine series Vice News Tonight will broadcast on both Much and HBO Canada.
CBC audiences turn to digital
The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.
TLN brings national sales in-house
The media company has hired Graeme Mackrell as the first national account manager under the new structure.
Comedy unveils its politically charged line-up
From returning series The President Show and The Beaverton to the new series The Opposition with Jordan Klepper, many of comedy’s programs are lampooning current politics and media.
CBC ad revenue spikes in 2016/2017
Revenues jumped 20.3%, largely thanks to the 2016 Rio Olympics, according to its annual report.
Amazing Race Canada holds at the top: Numeris
The reality show, and most of the country’s top five programs, posted gains over the previous week’s audiences.
Tech, talent and creeping competition: The pace of change
The latest Media in Canada roundtable brought media agency leads and brand execs together to discuss change and competition in the industry.
Alain Desormiers’ really big startup
Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.
Captivate sees spending shift as it celebrates 20th anniversary
SVP of advertising and Canadian GM, Barb Huggett, talks about the company’s plans for its milestone year.
Emmy Awards ratings get modest boost
The boost to overnight ratings for Sunday’s show breaks a few years of declines for viewership to the awards in Canada.
