Yellow Pages digital revenue rises, but print falls
The print and digital listing company’s digital rev now represents nearly 70% of its total revenue, but visits to digital properties have still decreased.
Adobe to acquire TubeMogul
The deal bolsters Adobe’s presence in the digital marketing and ad tech industry.
Blog: Snapchat is changing the media landscape
Jonathan Davids, founder and CEO of Influicity with tips on how to master the social media platform.
Bell Media rolls out new digital ad products
The media co has introduced new retargeting and audience extension products online.
Erin Davis is leaving Toronto’s CHFI
Toronto broadcast host retires from radio after three decades.
Gen X loves wearables, tablets and traditional TV: study
Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.
Spotted! Fantastic Beasts found at Yonge-Dundas Square
Warner Bros. Pictures Canada is looking to draw on support from teens and adults alike with a whimsical – and star-studded – experience in the public square.
Big Bang Theory wins the week: Numeris
The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Oct. 23 to 29.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.
MAOY Bronze: Starcom’s year of disruption
The agency focused on data and embraced digital to win new clients.
Agency of the Year 2016 winners revealed
Check out who took home the big prizes at this year’s show.
Salvation Army partners with Murdoch Mysteries on holiday special
The organization is being integrated into a special episode, as well as a TV and online brandsell.
Cineplex to build screens for Ivanhoe Cambridge
The new network will include 230 digital displays, including a new 4K HD screen for the company.
Onward: What’s the advertising future of Twitter?
For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
- Nextdoor rolls out ads for the first time in Canada
