OOH ads pique shopper curiosity: study
The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.
Shomi goes out of beta and into OTT
Rogers and Shaw’s streamer will be available to all Canadians, with the pricing structure remaining as-is.
Facebook is tops for Canadians: MTM
Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.
Programmatic: the next frontier
Julian Mossanen, regional VP at Rubicon, on why programmatic spending is only starting to heat up.
NCIS wins the week: Numeris
The Global show had the most single-night viewers for the week of May 11 to 17.
Viewability wars as digital transitions
As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.
Mindy Project stays put in Canada
Though moving to Hulu in the U.S., the show is staying on City next fall.
Amazing Race Canada leads off CTV summer schedule
The next season of CTV’s hit show starts Wednesdays in July.
Honda Dealer Association wins the week: Media Monitors
The car company bought the most radio advertising in Toronto for the week of May 18 to 24.
Upfronts 2015: Is bigger better?
With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.
Yellow Pages picks up Western Media Group
To grow its presence in western Canada, Yellow Pages’ real estate arm purchases the hyperlocal content creator.
CRTC vice-chair to industry: ‘stop protecting status quo’
That was Tom Pentefountas’ statement to gathered industry members at the Future of TV conference, as he talked simsub and set-top box data.
Molson Coors returns to 2015 Honda Indy
The Canadian division of the Molson Coors Brewing Company returns to sponsor the sporting event after a gap of nine years.
Jones Media adds two lifestyle publications
The media company expands its portfolio with publishers of specialty lifestyle online publications including GamesRadar and Maximum PC.
Data Dive: Women most likely to ‘like’ brands online
The categories that get the most likes on social media, times of day they get attention, and channels that get the most follows, according to research from Mindshare Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
