CTV grows millennial viewership
The network posted its strongest primetime numbers in four years, according to its latest report, with The Flash coming in as the top new show for 2014/15.
ATN posts advertising boost
While overall revenue and subscription numbers dipped in the first quarter, the company saw gains in advertising.
Toronto Star has highest paid circ in city: CCAB
The daily had a higher paid circulation than the Toronto Sun, according to the first quarterly CCAB numbers.
Instagram cultivates brands with carousel ads
The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.
Screenwriters benefit from Magnum’s indulgence
Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.
Not to be Missed: Defy Media’s expansion
Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.
MediaCom Canada names new CEO
Kevin Johnson has been promoted to the role, taking over the position from Jamie Edwards.
Bell extends CFL contract to 2021
TSN and RDS renew exclusive broadcast rights for CFL, while Bell launches a new all-sports radio station in Hamilton.
Why CBC is going big on arts, digital for 2015/16
CBC execs on the reasoning behind some of the changes in its programming strategy, and on what is staying the same.
OMD wins SickKids
The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.
Quantcast expands into Canada
Tina Barnes has joined the real-time advertising company as its head of Canadian field sales.
Upfronts 2015: CBC unveils 2015-16 slate
New to the pubcaster for the fall and winter season is an arts-focused cross-platform initiative as well as 11 new originals and 14 returning series.
Chat network lays out red carpet for brands
Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.
Transat Tours’ web series targets youth market
The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.
MasterCard switches its TV strategy
Why the credit card’s latest TV buy is its biggest in years.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
