Juno Awards pull in 1.6M viewers
The awards show drew an audience of 1.34 million for the primetime broadcast.
Rogers Media builds hype for Empire finale
The mediaco aired a marathon of the first episodes over the weekend and is bringing the finale back to City this Wednesday.
Chevrolet buys the top: Media Monitors
Car companies took the first four spots in Toronto for the week of March 9 to 15.
SXSW: Moving branded content to the next level
CMDC board member and Havas Media VP Maura Hanley on a native ad model that sells products and the value in branded stunts.
Data Dive: Where is your target spending their media time?
New data from IPG Mediabrands breaks down the media habits of different age groups.
SXSW: the angel and the devil of data
Havas Media’s Maura Hanley on the data trends from the interactive festival in Austin.
CRTC rules for Rogers Media in GamePlus app complaint
The regulator said Rogers’ subscriber-only hockey game camera angles do not breach anti-competition rules for exclusive content.
Big Brother sponsors join the house
Details on how seven brands are taking part in the reality competition show.
W targets renovators with Game of Homes push
The channel is promoting the new competition show with a multi-platform campaign.
Eyereturn ramps up its cross-device abilities
The DSP’s partnership with data onboarding company LiveRamp provides for better tracking of users across mobile and desktop platforms.
Numeris overview: New PPM ratings
Bray and Partners president David Bray breaks down which radio stations are on top in Toronto, Montreal, Edmonton, Calgary and Vancouver.
Evolve Media adds beauty site
Details on the third acquisition in five months for the publisher.
Working group required for set-top box measurement: CRTC
When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.
Let’s Talk TV decisions signal altered specialty landscape
Genre protection is being removed and competition encouraged by the CRTC.
Op Ed: Is the paid, owned, and earned media discussion relevant?
MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
