Which millennial group are you reaching on social media?
How much time younger millennials are spending interacting with brands online, and how that differs from their older counterparts, according to new data from Ipsos.
Reactions roll out to Let’s Talk phase two
Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.
CRTC orders a la carte cable, $25 skinny basic
The landmark shift to pure pick and pay and build-your-own cable packages comes as the expected regulatory unbundling of Canadian TV gets underway.
StackAdapt adds in-app programmatic abilities
CEO Ildar Shar on its partnership with PubNative and why it has shifted its business to focus solely on advertisers.
Historia enters its ‘golden’ era
The Corus specialty channel is rebranding and introducing new ad opportunities.
TC Media announces new flyer division topper
Anwar Sumar has been promoted to the role of general manager of Targeo.
Power Corp. all-in with La Presse
The company has sold six regional dailies to a new group led by former Liberal MP Martin Cauchon, but will continue to represent national advertising sales.
ZenithOptimedia’s Blue 449 to open in Canada
The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.
SXSW: Where the ‘S’ stands for sticky
CMDC board member and Havas Media VP Maura Hanley on the tech and ideas that stood out at the fest, including ImageThink’s graphic recordings (pictured).
TheScore gets ‘Furious’ over March Madness
Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.
A ‘Fresh’ addition to the Den
Joe Fresh founder Joe Mimran will be joining the upcoming 10th season of the show on CBC.
The Big Bang Theory takes the week: Numeris
Comedy ruled the week as the laugher had the most single-night viewers in Canada for March 2 to 8.
CBC taps new director of marketing
Catherine Patry is joining the pubcaster following nearly eight years at Telus.
CBC Sports exec moving to CFL
Jeffrey Orridge has been named the commissioner for the league.
Guinness’ mobile ad unit puts a pint in users’ hands
The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
