Paying for airtime with gift certificates
Bell Media’s relaunched daily deals site offers a different way for brands to buy ads.
Eyereturn hands over control
The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.
Chatelaine launches home collection
As Rogers Media increases collaborations between its media channels, The Shopping Channel will feature Chatelaine-branded products.
Videology expands in Canada
The video advertising platform has made hires from YuMe and MediaCom Canada as its business expands in the country.
The potential for podcasts
Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.
Big Bang is week’s most-watched show: Numeris
The CTV laugher had the most viewers for the week of Nov. 10 to 16.
TSN reveals sponsor lineup for Grey Cup
Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.
Big winners in Canadian fall 2014 TV season revealed
CTV has top-rated TV series in The Big Bang Theory returning to Thursday nights and Gotham as the most-watched new show.
How to conquer the next media frontier: wearables
IPG Media Lab’s head of strategy Melvin Wilson on why the market for wearables isn’t catching fire, and the potential for brands in the space once it does.
Yellow Pages’ ‘shop local’ campaign goes cross-country
Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.
Spacing Store opens its doors
The magazine has set up a bricks and mortar location to expand its retail presence.
AOL names new chief marketing officer
Allie Kline has been promoted to the global role as Erika Nardini departs.
Canadian Tire takes top spot: Media Monitors
The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.
Mediative beefs up digital team
The agency has named former Cirque du Soleil staffer Andreanne St-Pierre as its latest hire.
Has radio buying lost its personal touch?
MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.
