Bryan Segal named CEO at Engagement Labs
The former comScore VP is heading up the social media metrics and content amplification shop.
Ford Lincoln buys the top: Media Monitors
The car co landed at number one in Toronto and Montreal for the week of Nov. 24 to 30.
Why One Advertising started its trading desk
Brad Clarkson, One Advertising’s integrated director, media, on the agency’s latest programmatic play.
OMAC announces year-end expansion
The OOH association reveals new members and a board of directors as it closes out 2014.
Tracking the TTC’s Wi-Fi network
A whistle stop look at the results so far and new opportunities for the ad-supported system.
Who are the multi-screeners?
A new report from MTM says 17% of all Canadian internet users have four screens on the go, up from 3% two years ago.
Blue Ant Media’s banner year
Following its U.S. expansion and the purchase of an MCN, the multi-platform company is MiC sister publication Playback‘s Media Company of the Year.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
Inventory and CPMs on the rise for mobile
Canadian ad spending is following consumer trends and moving towards mobile on digital platforms, according to new numbers from digital video advertising platform TubeMogul.
Mark’s and TSN kick off content partnership at Grey Cup
The menswear retailer will air an in-stadium video produced by the sports network.
Montreal’s subway system is going online
A partnership between Bell, Rogers, Telus and Videotron is bringing a wireless network to the transit service, starting with the downtown area.
Maxus Canada adds new managing director
Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.
Star Media Group shuts down Metro’s digital-only pubs
The company is also eliminating nine jobs at the free daily and moving its editorial staff to Torstar’s main offices.
Ricardo Media opens a foodie store
Yet another publisher is getting into the retail space to extend its brand.
Airport creative contest names jury
See the list of media and creative execs who will judge the Toronto Port Authority and Black’s $250,000 contest.
