Why the TV focus for CraveTV?
Bell Media execs on why the new streamer is focusing solely on TV content, unlike its competitors Netflix Canada and the Rogers/Shaw joint venture shomi.
2015 will be the year of collaboration: Stewart
Joint ventures, partnerships, collaborations, whatever you call them, the president of Maxus Canada says they will be ruling the next 12 months.
ZenithOptimedia exec moves to DDB
Monique Brosseau has joined the agency as its VP and managing director, leading the Montreal office.
Rogers mags take stand on sexual assault
Seven of the media co’s outlets have launched Project 97 – a year-long initiative to advance the discussion around sexual assault.
Viewability debate: does size matter?
New research from Google’s Active View provides insight on how ads are being seen.
CraveTV to launch Dec. 11 for ‘price of a latte’
The TV streaming service is an add-on to Bell Media’s pay TV offerings and will also be available on Eastlink and Telus’ Optik TV.
Tapped Mobile signs with Shazam
The mobile ad tech company will be the exclusive Canadian representative for the listening interface.
Big Bang lands on top: Numeris
The Thursday night laugher brought in the most viewers for the week of Nov. 17 to 23.
Corus Radio restructures
The company is unifying its national sales under GM Lars Wunsche and also letting five people go across the division.
Cossette Media wins National Bank
The agency will be handling work out of its Montreal office.
World Juniors hit the streets for TSN
The sports network’s new campaign aims to spark excitement around Canada hosting the holiday-period tournament.
Grey Cup brings big numbers
The CFL’s championship game on Sunday saw more than 10 million unique visitors tune into the Vancouver-based game for some part of it on TSN and RDS.
Canadian indie shops will be snapped up in 2015: Edwards
Jamie Edwards, head of MediaCom Canada, reflects on 2014 and predicts how programmatic and the economy will shape the next 12 months.
No cord cutters on Bell’s new SVOD
The project formerly known as Project Latte will be only available to subscribers of partners of the service.
Havas consolidates Canadian agencies
Helen Pak, the former head of Facebook Canada’s Creative Shop, returns to the agency world to lead the newly formed Havas Worldwide Canada.
