Outfront Media shows its sunny side
The recently rebranded OOH company has launched a series of 100 solar-powered faces in Calgary.
Pick your Platform: Ryan Van Dongen on the power of Google
From creating VR with cardboard to building a smarter home, UM’s director of connection planning and innovation, on the company’s latest moves.
Postmedia eyes automotive category for growth
Chief commercial officer Andrew MacLeod on the company’s investment in what he calls a “very critical category.”
HGTV peeks in viewers’ homes for the holidays
The Shaw Media channel is promoting its free preview with a new brand-building campaign that asks Canadians to share photos of their own homes.
Videology taps former MediaVest COO as newest hire
Tim Castree has joined the company as its managing director for North America.
Twitter Canada launches new features with Shomi
Don’t know what to watch? The streamer and social media company have partnered to recommend shows through a new-to-Canada tool.
ComScore locks in partners for in-app measurement tool
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
CTV preps MasterChef Canada holiday special
The new two-hour special is a first for the format internationally and will bridge the gap to the series’ second season.
Project Latte grabs Seinfeld Canadian SVOD Rights
All 180 episodes of the cult sitcom will be available for binge-viewing after the Bell Media streamer launches by the end of the year.
Fraud solution isn’t black or white
An IAB Canada panel discussed the flaws in current models of weeding out fraud, and announced a new industry task force aimed at eradicating it.
Corus boosts global presence with new digital offerings
The company is partnering with U.S.-based Fingerprint on a mobile platform for preschoolers and expanding its relationship with the KIN MCN.
The Creator Class seeks to reach millennials
Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
TV Everywhere key to keeping customers: CTAM Canada
A TV industry gathering heard how the offering can help stem cord shaving and cutting.
CBC/Radio-Canada: dumbing down or shaping up for the digital age?
The pubcaster’s chaotic town hall on Wednesday debated the pluses and minuses of Vice Media and its mobile-first strategy as the embattled network makes a digital turn.
Bell Media makes 80 job cuts
The impacted positions are from the media co’s national radio and TV departments, and are in addition to cuts announced earlier this year.
