Revlon goes looking for love
To promote its first new tagline in a decade, the cosmetics company is launching a media plan that includes its first OOH ads and dating websites.
GroupM partners with Conde Nast on viewability
The deal ensures 100% viewability of display ads placed on Conde Nast’s website for GroupM clients.
Shomi unveils content licensing deal with Walt Disney, Disney/ABC
The film and TV catalogue deal is the latest sign that the market for SVOD rights in Canada for Hollywood fare has tightened.
Corus takes on TV Everywhere apps for kids channels
The cable channels’ Canadian linear subscribers will be able to stream and download shows like Mike the Knight.
Dairy Farmers pairs with W for the holidays
The org is promoting Canadian cheeses in a movie partnership hosted by radio and TV personality Josie Dye.
Rogers courting startups
The telco has launched Rogers Ignite to help discover and attract companies with innovative products and services.
CMT renews Mom’s a Medium
That show renewal is part of a slate of new and developing show announcements for Corus.
The Big Bang Theory lands on top: Numeris
The Thursday night laugher pulled in nearly 4.5 million viewers for the week of Nov. 3 to 9.
When it comes to flyers, print still has pull
A survey shows that the printed flyer is still valuable to shoppers…more so than their online counterparts.
Herzig Eye Institute selects Media Dimensions
The agency has started target research and strategy work for the institute.
Canadian Tire buys most ads: Media Monitors
The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.
Why Transcon sold its consumer magazines
President and CEO Francois Olivier on the company’s new local strategy and the factors that lead to the shift.
Honda’s year-round sponsorship plan
The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.
Livia Zufferli joining Rogers
Target’s VP of marketing is headed to the telco later this month as an SVP.
Globe’s Q&A campaign aims to up engagement
The paper is asking readers to put forward the questions they want answered across its platforms.
