Industry must prepare for multi-screen future: study
New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
How AOL has opened its programmatic options up
AOL Canada has made its reserve and video inventory available through programmatic, a first for the company globally.
Sponsors help light up Scotiabank Nuit Blanche
Sponsors are utilizing the all-night festival’s emerging visual artists to create activations that look more like art installations. (Scotiabank’s 1nspired Night pictured.)
Molson retains MEC
The beer company is continuing work with the GroupM agency following a closed review.
Veteran TC Media publisher retires
Susan Antonacci shares what’s next as she leaves the company she’s been with for almost 40 years.
CTS rebrands with ‘Yes’
The TV channel has added new programming and changed its name with the goal of refreshing the brand’s image and expanding its audience to include millennials.
Shomi unveils content deal for FX, FXX series
The catalogue deal with 20th Century Fox gives the SVOD player exclusive streaming rights to past seasons of the network’s original shows. (The Strain pictured.)
Help young people help each other: study
A new report from Havas suggests brands should be focused on providing experiences, not promoting consumerism, in order to reach young people.
The Amazing Race Canada tops the week: Numeris
CTV’s hit reality show topped the week for Sept. 8 to 14.
AOL announces more fall premiere dates
Laugh Lessons with Kevin Nealon, produced by Ellen DeGeneres’ company, bows Oct. 9.
Shaw Media names new SVP content
Christine Shipton, who until now worked as VP original content for Shaw Media moves into the role previously held by Barbara Williams.
Netflix offers sneak peek at business in standoff with CRTC
It’s no tell-all, but Netflix provides partial answers to certain regulatory orders in a Sept. 22 letter. (Netflix’s Corie Wright pictured)
Graph: Who landed where on the hot topics of Let’s Talk
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.
EnRoute and Jaguar Land Rover partner up
An expanded digital package and new event series have been added for the luxury auto brand’s second year as sponsor of Canada’s Best New Restaurants.
Amazing Race Canada ends on season high
The CTV program brought in an average audience of 2.7 million viewers Sunday night, the most for any episode of the second season.
