Go mobile to reach an attentive audience: IPG study
New research from IPG Media Lab shows users on mobile devices that are commuting or in a store are most likely to pay attention to online advertising.
Bleublancrouge calls on TubeMogul for programmatic video
The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.
Toronto Eaton Centre’s luxurious play
The shopping centre aims to attract a more upscale crowd for its upcoming flagship additions with its first sponsorship of World MasterCard Fashion Week.
How Subway is tuning into Spotify Canada
Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.
Infiniti ‘discovers’ branded video
The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.
Mondelez makes formal video commitment with Google
The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
Ford to woo Leafs Nation
The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.
MasterChef takes top spot: Numeris
The show cooked up the most single-day viewers for Sept. 15 to 21.
Bell Media invests $5 million in social media startup Hubub
The broadcaster will market the digital startup and secure the exclusive rights to monetize Hubub in Canada.
MSN signs expanded content deal with AOL
The company, which brought its new homepage out of beta, will be receiving editorial content from AOL as part of the expanded partnership.
Tim Armstrong hopes AOL will be doing the disrupting
The CEO reveals a new diversity initiative with the IAB, and talks about how AOL is finally digging itself out of “the worst merger in history.”
Spotify launches in Canada
One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.
Study: Canadians watch most movies at home in VOD world
A study commissioned by Telefilm, SODEC and the CMF concluded Canadians increasingly prefer to watch TV series to feature films, with most film viewing done via the TV set.
Mazda signs on with the Property Brothers
Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.
CRTC backs down in regulatory tussle with Netflix and Google
After Netflix and Google refused to provide the CRTC with business data, the regulator will write the US video portals out of the Let’s Talk TV proceedings.
