The Mission: Reaching the elusive young male
Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.
Going hyperlocal with Global News 1
Shaw Media hopes a focus on local news programming and innovative technology can make its proposed Global News 1 channel a hit, says Troy Reeb, SVP news and station operations.
Netflix rejects CRTC orders for proprietary business data
The US-based streamer said it is not subject to regulatory orders “under Canadian broadcasting law.”
US TV stations pitch the CRTC on retransmission fees
“Why would we import just this fraction of your system,” regulatory chair Jean-Pierre Blais asked the Americans during the Let’s Talk TV hearing.
Zenith adjusts global forecast
The agency has slightly downgraded numbers in its latest report, with an emphasis on decreases in TV viewing and consumer magazine circulation in North America.
Advertisers take a stand for sim sub at Let’s Talk
Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.
More Amazing Race Canada coming to CTV
A third season of the show was announced last night during the second season finale, where Muskoka, ON’s Mickey and Pete took the top prize.
Elle Quebec marks its silver anniversary
How the TC Media publication is getting consumers involved in the milestone, including a nationally-available clothing line with RW&Co.
Havas Media adds a VP
The agency has hired Maura Hanley to the role, making her part of the executive team.
Punchline comedy network debuts first original shows
The recently launched CBC platform hopes to increase site traffic by 5 to 10% with the fall rollout of its first two original series.
CRTC clashes with stonewalling Netflix at Let’s Talk TV hearing
Regulatory chair Jean-Pierre Blais repeatedly ordered the US video streaming giant to confidentially provide key business data on its Canadian operations.
Kirstine Stewart upped to VP role at Twitter
The search is on for a new managing director in Canada as Stewart is promoted to VP of media partnerships for North America at the company.
Telus Optik gets GO-ing
CTV GO is now available to more subscribers in Alberta and British Columbia, reaching 50% penetration Canada-wide.
Toyota Dealers buy the top: Media Monitors
The car co’s dealer association had the most advertising airtime in Toronto for the week of Sept. 8 to 14.
Numeris broadcasts its name change
The TV and radio measurement company’s CEO Jim MacLeod on the new campaign, which pokes fun at itself while spreading the word on its new moniker.
