Conde Nast’s Dawn Ostroff on the age of ‘the selfie brand’
At the IAB MIXX conference on Monday, the former CW exec outlined her vision for millennial-friendly content.
Spotted! The Art Truck brings photography to Toronto’s streets
Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.
Premiere week: CTV kills with How to Get Away with Murder
The new show’s premiere brought in over two million viewers, with a new season of Grey’s coming in just under that number.
TSN.ca brings mobile into the game
The redesigned website puts an emphasis on sports content rather than what’s on the channel at the time.
Set-top box measurement is good for business: blog
Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.
Kiip’s play to make video rewarding
CEO Brian Wong on how his company’s new ad unit aims to right the wrongs he is seeing on mobile video.
Elle Canada’s evolving cover strategy
The TC Media brand is giving readers behind-the-scenes access and letting them choose which Hilary Duff cover will appear on newsstands.
OMNI bringing NHL to a new audience
Rogers’ multicultural network will make hockey content available in 22 languages this season and bring Hockey Night in Canada: Punjabi Edition to 20.4 million households.
Canadian internet use spikes: CRTC
According to new numbers released from the regulator, Canadians used an average of 58% more gigabytes per month in 2013 than the previous year.
TC Media hires new GM and publisher out West
Tom Gierasimczuk has joined the company, working with its Vancouver Magazine and Western Living titles.
Chevy Dealers buy the most: Media Monitors
Auto brands dominated the top of the list in Toronto for the week of Sept. 15 to 21.
Cieslok Media adds to its board
New updates have the OOH company adding three members to its board and a new billboard to its Montreal inventory.
Juice jumps into the native game
Company CEO Neil Sweeney on its partnership with Twitter’s MoPub, and why it makes sense for his team to get into the native space.
Premiere week: City’s success with Scorpion, Gotham powers CTV
Glossy new dramas kick off premiere week in Canada, while returning series – including Saving Hope – are slightly down year-over-year.
The Exchange Lab adds extra automation
James Aitken, CEO of the programmatic marketplace, on how relaunching its proprietary trading platform, Proteus, will save time and provide better real-time optimization.
