The Amazing Race wins the week: Numeris
CTV’s Tuesday night reality hit had the most single-night viewers for the week of Aug. 18 to 24.
Going bigger with activations: TIFF’s repeat sponsors
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
The Verdict: Go RVing gets digital
The number of young RV owners has doubled over the past five years. To reach that group, Go RVing Canada shifted its spending to a pair of online video campaigns.
Ford connects with Notable
The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.
Paul Robertson dies at 59
The president of Shaw Media and EVP of Shaw Communications passed away yesterday after a battle with pancreatic cancer.
Sportsnet inks regional TV deal for Montreal Canadiens games
The three-year agreement makes Rogers Media the official English language broadcaster for the team.
Bell Media searching for new head of sales
Luc Sabbatini has announced he will be leaving his post at the end of 2014.
Publicis acquires Nurun
The holding company picked up the agency from Quebecor for $125 million.
CBC names new digital lead
Richard Kanee has joined the pubcaster as its head of digital following the departure of Tessa Sproule.
Rogers changes its tune in London
The company is rebranding the city’s BOBfm station to JACKfm to play more hits and broaden its appeal.
TSN kicks off NFL season with fantasy football push
Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.
First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
Canada the Petri dish: blog
Cossette Media president David Jowett challenges the Canadian market to become the top global exporter of media tech solutions.
A+E buying into Vice Media
US-based A+E Networks is close to finalizing a $250-million deal for a 10% stake of the youth-focused media co.
City’s digital proposal for The Bachelor Canada
The reality dating show has added new sponsors like Michael Hill Jeweller, which had Bachelor Tim Warmels “proposing” at Burlington Mall.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
