Cue Digital scores touchdown with NFL deal
CEO David UK on details of his company signing a two-year exclusive contract around ads on NFL.com.
Rogers buys the top: Media Monitors
The media company bought the most radio ad time in Toronto for the week of Aug. 25 to 31.
Boston Pizza laces up for Rogers’ NHL broadcasts
The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.
Traditional TV viewing down as digital goes up: CRTC
The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.
Bell, Corus supersize HBO Canada with library deals
Throwing down the premium-content gauntlet in the race for viewer loyalty, Bell Media and Corus Entertainment have announced major new content deals with HBO.
Who’s playing in the Game of Homes
How The Brick and Benjamin Moore are activating on the new W Network show.
Nearly half of digital minutes are spent on mobile: comScore
The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.
L’Oreal expands role with Luminato
Company CMO Stephane Berube on how it plans to use its sponsorship to bring the festival to a national level through digital platforms.
Spotted! Corner Gas gets singing at TIFF
Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.
Rogers works around NHL blackouts
Keith Pelley says the company has sold 60% of ads for the season as Rogers Media unveils an update to Rogers NHL GameCentre Live a month out from the first puck drop.
The Amazing Race wins the week: Numeris
CTV’s Tuesday night reality hit had the most single-night viewers for the week of Aug. 18 to 24.
Going bigger with activations: TIFF’s repeat sponsors
L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
The Verdict: Go RVing gets digital
The number of young RV owners has doubled over the past five years. To reach that group, Go RVing Canada shifted its spending to a pair of online video campaigns.
Ford connects with Notable
The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.
Paul Robertson dies at 59
The president of Shaw Media and EVP of Shaw Communications passed away yesterday after a battle with pancreatic cancer.
