Rogers buys the top: Media Monitors
The communications company had the most ad air time in Toronto for the week of Sept. 1 to 7, according to the report.
TV needs guidelines, not regulations, Shaw tells CRTC
Company executives stressed allowing market forces to decide on pick-and-pay and cable unbundling in its Let’s Talk TV presentation. (Shaw Media EVP of content Barb Williams pictured)
GM’s 2014 NFL strategy
The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.
Rogers backs pick-pack cable packaging in CRTC hearings
The cable and mobile giant also opposed the end of simultaneous substitution. (Rogers Media president Keith Pelley pictured)
Corus to CRTC: more choice will ‘paralyze’ consumers
Corus took a largely anti-regulatory stance on Wednesday, arguing the broadcast system is working fine as-is, both from a revenue and customer satisfaction perspective. (Corus CEO and president John Cassaday pictured.)
New Maxus CEO leans into digital with hire
Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.
Olive Media adds new native option
The company has partnered with Nativo to introduce True Native, a new product that keeps visitors on the pages of publishers when they click on native ads.
Publicis Groupe and Adobe go to the cloud
All agencies in the group will be using the new Always-On Platform to help reach its goals of getting 75% of its revenue from digital and emerging markets by 2018.
Spotted! Bell’s TIFF fan box
An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.
Give indies a fair fight, Blue Ant urges CRTC
Raja Khanna, CEO of TV and digital at the company told the regulator seven of its eight channels would likely fold under pick-and-pay.
BCE calls for skinny basic, retaining simsub at CRTC hearing
The telco’s execs, including Kevin Crull urged pick-and-pay to allow consumers to purchase any service not included in a skinny basic package.
Did Apple’s updates provide any meat for media?
From the launch of the Apple Watch to larger screen sizes on the iPhone 6, m2’s VP of digital strategy Will Pate reads into the advertising implications of the newest updates from the company.
GroupM urges CRTC to keep sim sub
Stuart Garvie’s Let’s Talk TV presentation focused on the negative impact of removing the practice, and on the need for greater measurement and access to STB data from broadcasters.
Rogers sets off on a hockey tour
Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.
Globe Style refreshes for fall
The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.
